• Summary
  • Contents

John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

Advertising Industry Awards
Advertising Industry Awards

Awards for outstanding campaigns are given by the following organizations. The organizations and the awards are all described in the articles devoted to the organizations.

  • The Advertising Federation of Australia
  • The Advertising Research Foundation
  • The American Advertising Federation
  • The American Marketing Association
  • British Design and Art Direction
  • The European Association of Advertising Agencies
  • The Institute of Canadian Advertising
  • The Institute of Practitioners in Advertising
  • The International Advertising Association
  • The International Advertising Festival (Cannes)
  • The One Club for Art and Copy
  • The Point-of-Purchase Advertising Institute
  • The Promotional Products Association
  • The Radio Advertising Bureau
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