• Summary
  • Contents

John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

American Demographics (AD)
American Demographics (AD)

American Demographics, first published in January 1979, was founded by Peter Francese, author of Capturing Customers and Marketing Know-How and creator of the Wall Street Journal's “People Patterns” column. Its first mission was to bring to ...

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