John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.
Adweek, based in New York, is one of the two major trade publications directed at the advertising industry. (The other is the Chicago-based Advertising Age.) Adweek began publication in 1960.
Adweek has six regional editions to provide information and comment from regional perspectives. These editions cover the six major ...