• Summary
  • Contents

John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

The Second Wind Advertising Agency Network
The Second Wind Advertising Agency Network
History

The Second Wind Advertising Agency Network is the world's largest advertising agency network, with over 600 members. The Second Wind Network is mainly made up of smaller to midsize advertising agencies, design studios, and public relations firms. Members of Second Wind benefit ...

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