John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

The Radio Advertising Bureau (RAB)

The Radio Advertising Bureau (RAB)

The Radio Advertising Bureau (RAB), founded in 1951, is the sales and marketing arm of the radio industry with more than 5,200 member stations, networks, and sales organizations in the United States and abroad. Its purpose is to increase awareness, credibility, and salability of radio; to raise the professional ...

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