John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

The Newspaper Association of America (NAA)

The Newspaper Association of America (NAA)

The Newspaper Association of America (NAA) is a nonprofit corporation serving more than 1,700 member newspapers in the United States and Canada. NAA members account for more than 87% of U.S. daily circulation. Membership also includes many nondaily U.S. newspapers and other newspapers in the Western Hemisphere, ...

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles