John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

The New Products Showcase and Learning Center (NPSLC)

The New Products Showcase and Learning Center (NPSLC)

The New Products Showcase & Learning Center (NPSLC) in Ithaca, New York, is a collection of over 65,000 once-new grocery products. Robert McMath, founder and president, uses this ever-growing resource library as a basis for his consulting business. With his associates, he runs new product ideation workshops for ...

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