John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

The Media Research Club of Chicago (MRCC)

The Media Research Club of Chicago (MRCC)

The Media Research Club of Chicago is the most vigorous organization of its type in the United States. It was founded in 1953, when three good friends met for lunch at a restaurant named L'Aglon on the southeast corner of Rush and Ontario. They were Gene Blackwell (then research director of American ...

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