John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.
Advertising Archives—The University of Illinois
The Market Research Society (MRS) (United Kingdom)
With more than 8,000 members worldwide, the Market Research Society (MRS), based in the United Kingdom, is the largest international membership organization for professional research practitioners and others with an interest in market, social, and opinion research. As such, it is the leading provider of ...