• Summary
  • Contents

John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

The Market Research Council
The Market Research Council

The Market Research Council was organized and held its first official meeting (with 13 members present) on January 14,1927, at the Harvard Club in New York City. The purpose of its organization was to promote marketing research.

The major objectives of the Market Research Council are these:

  • To stimulate scientific study and sound thinking in marketing research ...
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