• Summary
  • Contents

John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

The Marketing Society (United Kingdom)
The Marketing Society (United Kingdom)

The Marketing Society was formed 40 years ago and has grown to become the most influential and respected professional body for senior marketers and general managers in marketing-oriented companies in the United Kingdom. Membership is open only to individuals; there are no corporate members.

The society's mission statement is that the society should be

the one professional body ...

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