Summary
Contents
John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.
The Magazine Publishers of America (MPA)
The Magazine Publishers of America (MPA)
The Magazine Publishers of America (MPA) is the industry association for consumer magazines. Established in 1919, the MPA represents more than 200 U.S.-based publishing companies with more than 1,200 titles, more than 75 international companies, and more than 90 associate members providing services to the ...
