• Summary
  • Contents

John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

The Internet Advertising Bureau (IAB)
The Internet Advertising Bureau (IAB)

Founded in 1996, the IAB is the leading on-line advertising association, with more than 300 active member companies in the United States. Its activities include evaluating and recommending standards and practices, undertaking research to document the effectiveness of the on-line medium, and educating the ...

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