John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.
Advertising Archives—The University of Illinois
The Advertising Council
Founded just 3 weeks after the attack on Pearl Harbor in 1941, the Advertising Council is credited with creating the category of public service advertising. The organization began as the War Advertising Council, with a mission to place the resources of advertisers, advertising agencies, and the media at the service ...