John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

The Institute of Practitioners in Advertising (IPA)

The Institute of Practitioners in Advertising (IPA)

The Institute of Practitioners in Advertising (IPA)

The professional body in the United Kingdom for advertising agencies, or any company that produces or places advertisements, is the Institute of Practitioners in Advertising (IPA).

The IPA was originally the Association of British Advertising Agents (ABAA), an association formally recognized by the Board of Trade in November 1917.

The association's records date from ...

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