Summary
Contents
John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.
The Institute of Canadian Advertising (ICA)
The Institute of Canadian Advertising (ICA)
The Institute of Canadian Advertising (ICA) was founded in 1907 as Canada's national association for advertising agencies. The institute operates from its head office in mid-Toronto and has a permanent staff of eight persons. It is administered by a 20-person Board of Directors, all of whom are CEOs of member ...
