John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

Institut de Recherches et d'Etudes Publicitaires (IREP)

Institut de Recherches et d'Etudes Publicitaires (IREP)

IREP—the Institute for the study and research of publicity activities—is a major French professional association, founded in 1958. It is a nonprofit organization.

IREP's mission is to provide

  • a window for displaying new research,
  • a laboratory for new research methodologies, and
  • an observations post for locating research innovations in ...
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