John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.
Advertising Archives—The University of Illinois
The History of Advertising Trust Archive (HAT) (United Kingdom)
The History of Advertising Trust Archive was formed in 1976 to encourage the study of all aspects of the growth and development of advertising. It subsequently broadened its remit to include the related fields of marketing, media, and public relations. The HAT Archive contains over 2 million items ...