John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

The Advertising Association (AA) (United Kingdom)

The Advertising Association (AA) (United Kingdom)

The Advertising Association (AA) is a federation of 26 trade associations and professional bodies representing advertisers, agencies, the media, and support services in the United Kingdom. It is the only body that speaks for all sides of an industry worth over £14 billion.

Thus, its remit concerns the mutual interests of, or threats to, the ...

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