John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.
Advertising Archives—The University of Illinois
The Federal Trade Commission (FTC) and How it Regulates Advertising
Advertising, by far, is the most visible part of any business. In general, the public doesn't know how a product is manufactured, distributed, or priced, but people can sing along when the advertising jingle for a product is played on the ...