John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

The Direct Marketing Educational Foundation (DMEF)

The Direct Marketing Educational Foundation (DMEF)
Laurie J.Spar

Separately incorporated from the Direct Marketing Association (DMA), the Direct Marketing Educational Foundation (DMEF) was established in the mid-1960s with the goal of improving the quality and increasing the scope of direct marketing education at the college and university level. Its ultimate objective is to ...

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