John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

The Direct Marketing Association (DMA)

The Direct Marketing Association (DMA)

The Direct Marketing Association (DMA)

The Direct Marketing Association (DMA) is the largest trade association for businesses interested in interactive and database marketing, with nearly 4, 500 member companies from the United States and 53 other nations.

Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are ...

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