John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

Cox Direct—Annual Surveys of Promotional Practices

Cox Direct—Annual Surveys of Promotional Practices

Cox direct—Annual surveys of promotional practices

Cox Direct, one of the largest direct-mail companies in the United States, is responsible for an annual survey of promotional practices that has set the industry standard. The surveys have been published continuously for more than two decades; the first year reported was 1976. Cox publishes data from three ...

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