John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.
Advertising Archives—The University of Illinois
The Council of American Survey Research Organizations (CASRO)
The Council of American Survey Research Organizations (CASRO) is the national trade association of commercial survey research companies located in the United States, representing nearly 180 firms. Its mission is as follows:
- To provide the environment and leadership that will promote the profitable growth and best interests ...