• Summary
  • Contents

John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

The Council for Marketing and Opinion Research (CMOR)
The Council for Marketing and Opinion Research (CMOR)

The marketing and opinion research industry operates in an environment that is often hostile to its interests:

  • Despite the best efforts of industry associations, abuses of the research process continue by those who use the guise of research to sell products or to ...
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