John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

The Children's Advertising Review Unit (CARU)

The Children's Advertising Review Unit (CARU)

The Children's Advertising Review Unit (CARU)

The Children's Advertising Review Unit (CARU) of the Council of Better Business Bureaus, was established in 1974 by the advertising industry to promote responsible advertising to children and to respond to public concerns. A nonprofit organization dedicated to the public interest, CARU is supported by ...

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