John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

Arcature (formerly the Coalition for Brand Equity)

Arcature (formerly the Coalition for Brand Equity)

Arcature (formerly the coalition for brand equity)

Arcature is a consulting organization that advises companies on how to create, build, and manage brands for enduring profitable growth.

As the developer and chief proponent of brand loyalty management (BLM), Arcature is consultant to a wide variety of marketers worldwide. The principles of BLM have been used by marketers in packaged goods, ...

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