• Summary
  • Contents

John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

The American Marketing Association (AMA)
The American Marketing Association (AMA)

The American Marketing Association is the world's largest and most comprehensive professional society of marketers, consisting of more than 45,000 worldwide members in 92 countries, and 500 chapters throughout North America.

The AMA is the only organization that provides direct benefits to marketing professionals in both business and education and serves all levels of marketing ...

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