John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

The American Academy of Advertising (AAA)

The American Academy of Advertising (AAA)
Robert L.King

The American Academy of Advertising (AAA) is the nation's premier professional association of university-level advertising academicians. Its nearly 700 members are located throughout the United States, Canada, and more than 20 other countries. The academy's objectives are as follows:

  • To provide an organization through which all persons interested in ...
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