• Summary
  • Contents

John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

Advertising Archives—The University of Illinois
Advertising archives—The University of Illinois
Diane FoxhillCarothers

The Library of the University of Illinois at Urbana-Champaign has been the recipient of three outstanding advertising collections that either are now or will later be made available to scholars and other investigators. The Advertising Council Archives are housed in the University Archives in the Main ...

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