This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Filling a critical gap in the literature, Advertising in Modern and Postmodern Times examines the forms of consumer subjectivity resulting from of postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Author Pamela Odih marshals an impressive range of historical examples and rich illustrations to explain the socio-cultural development of advertising throughout history.

Mapping the Subject of Postmodern Advertising Technology

Mapping the subject of postmodern advertising technology

Figuer 6.1 Advertising and modern technologies of power, Business Insights, 2005

Chapter 5 examines the intensity of time/space compression in Western capitalism since the 1960s with its emergent features of post-Fordist advertising and its excessive focus on enhancing consumer welfare. This chapter extends these themes into the analysis of advertising and consumer surveillance. The central aim of this chapter is to engage with key literatures that identify advertising research as a powerful site for consumer surveillance in the twenty-first century (Goss, 1995; Leslie, 1998; Hackley, 2002; Andrejevic, 2003). Within academic circles and in the media, consumer surveillance has often been described in distinctly Orwellian terms. Orwell's vision of a centralized panoptic system ...

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