In this book, leading methodologists address the issue of how effectively to apply the latest developments in social network analysis to behavioural and social science disciplines. Topics examined include: ways to specify the network contents to be studied; how to select the method for representing network structures; how social network analysis has been used to study interorganizational relations via the resource dependence model; how to use a contact matrix for studying the spread of disease in epidemiology; and how cohesion and structural equivalence network theories relate to studying social influence. The book also offers some statistical models for social support networks.
Chapter 4: Social Cognition in Context: Some Applications of Social Network Analysis
Social Cognition in Context: Some Applications of Social Network Analysis
Social cognition1 is the study of individuals' mental representations of the social world, especially of other individuals and social events. It is concerned with the ways in which mental representations and judgment processes interact in a dynamic way with information that a person receives about persons and events in his or her social environment (e.g., M. B. Brewer, 1988). The area has traditionally encompassed the study of phenomena such as impression formation, person memory, social persuasion, attribution processes, and attitude change (e.g., Fiske & Taylor, 1990). Although many of these processes have been argued to depend on the context of social relationships in which they occur, ...