• Summary
  • Contents
  • Subject index

Ad Critique teaches advertising, marketing, and management students—both the “suits” and the “creatives”—how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.

AdErrors: When Good Ads Go Bad
AdErrors: When good ads go bad

We're surrounded by horrible advertising. Every day. All the time. So why include more here? Because deconstructing ads to figure out why they've gone bad is one way of figuring out how to make ads good. As you'd expect, advertising can falter in many ways and at different points in the process. Sometimes it's the smallest detail. Sometimes it's a sweeping mistake. A single bad ad can contain many errors. But all it takes is a single error to undermine an ad's effectiveness.

Here are 13 classic AdErrors that block communication, diminish interaction, and essentially turn an expensive media buy into wallpaper. The problems are pretty common. But this will give you the language to ...

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