Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

Ad Critique teaches advertising, marketing, and management students—both the “suits” and the “creatives”—how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.

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