This book gives a complete guide to carrying out and completing a project or dissertation which has a leadership or management focus. It is written in accessible, jargon-free language and provides practical advice in all the relevant areas of research and its reporting.
The authors provide case examples of students' work from a range of contexts. They give guidance on what pitfalls to avoid, and show clearly how to structure the project, write a literature review, present personal research findings, as well as how to understand different kinds of research, assessment, and maximizing tutorial support.
The book is essential for graduate students in fields such as education or business studies, giving a clear step-by-step approach to doing the fieldwork and writing up the outcomes, including how to make conclusions and recommendations. It provides a comprehensive resource to ensure success in leadership and management projects and dissertations.
Chapter 4: Research Methodology
In Chapter Two, we examined the overall design of the research; we described and explored the main research paradigms; we also looked at case study research. Once you have settled on your research design, having decided which broad approach you are to use, you now have to select the most appropriate method or methods to be used.
In this chapter, the following topics are considered:
- Deciding on the suitability of any particular method
- Advantages and disadvantages of the main research instruments–questionnaires, interviews, documentary analysis, observation, diaries and logs
- Issues involved in designing and constructing each of these.
Deciding on the Suitability of Any Particular Method
There is a ‘golden rule’ that can be applied in all cases concerning choice of a research instrument: