• Summary
  • Contents
  • Subject index

This book addresses key features of the methodology involved in business and management academic writing. Characterizing academic writing as part of research, science and the knowledge generation process, it focuses on its three main aspects: understanding existing research, documenting and sharing the results of the acquired knowledge, and acknowledging the use of other people’s ideas and works in the documentation. Written in lucid language, the authors use various examples of good as well as defective writing to help students understand the concepts.

The Writing Process
The writing process
Chapter Overview

Afew decades ago many south Indian families had big stone grinders. Soaked rice and urad dal (black gram or lentils) were ground manually in them to make the batter that ended up as dosa (thin, flat, often crisp pancake) and idli (fluffy, steamed cake). The grinding process was so slow that ...

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