• Summary
  • Contents
  • Subject index

With the ultimate question of why studying the world of international business is important to you as an individual, George Cairnes and Martyna Silwa present an astute, conversational, and stimulating exploration of contemporary international business.

With considerations such as the challenge to principles of business in the context of trading blocs, protectionism, and restricted trade; the effects of international governing bodies of the like the WTO, the IMF and the World Bank; and how everyone and everything fits into the larger picture. This short book looks at a very big and interesting field with humor and insightfulness.

It will appeal to all those interested in international business, either at a specific level, or as a lively run through of the critical themes.

Institutions of International Business
Institutions of international business
Introduction

In Part I, we presented an overview of international business as both a theoretical and practical domain from an historical perspective. In particular, we drew attention to the shift in focus of international trade and IB from being country- to firm-based. Here, we ...

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