• Summary
  • Contents
  • Subject index

With the ultimate question of why studying the world of international business is important to you as an individual, George Cairnes and Martyna Silwa present an astute, conversational, and stimulating exploration of contemporary international business.

With considerations such as the challenge to principles of business in the context of trading blocs, protectionism, and restricted trade; the effects of international governing bodies of the like the WTO, the IMF and the World Bank; and how everyone and everything fits into the larger picture. This short book looks at a very big and interesting field with humor and insightfulness.

It will appeal to all those interested in international business, either at a specific level, or as a lively run through of the critical themes.

Investment Theories of IB
Investment theories of IB

This is why money is so called, because it exists not by nature but by custom, and it is in our power to change its value or render it useless.

Aristotle
Introduction

To this point, in discussing contemporary theories of trade, we have ...

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