Security Moms

Security mom is a term used to describe a voter group that was originally thought to be a demographic critical to the reelection of President George W. Bush in November 2004. This term is often traced back to a February 10, 2003, article in Time magazine in which journalist Joe Klein highlights an observation made by then-Senator Joe Biden: “When I was out campaigning last fall, this was all women wanted to talk about. Not schools, not prescription drugs. It was ‘What are you doing to protect my kids against terrorists?’ Soccer moms are security moms now.”

Reminiscent of the soccer moms of the early 1990s, security moms could be described as a group of women voters who were concerned about their family's safety in ...