Becoming a shock jock was a natural progression for many women radio personalities, moving from morning sidekick in the 1990s to center stage in 2000. The shock format, to date, is no longer viewed as frontline defense for sagging ratings. Station owners and companies have grown weary of costly Federal Communication Commission fines and negative publicity that often accompany offensive speech. At the turn of the 21st century, shock radio strongly influenced a new generation of women disc jockeys that competed with male counterparts. Comedian and actress Whoopi Goldberg, who was hired in 2006 as a morning radio personality for Clear Channel Communications, publically stated that she would refrain from shock radio gimmicks. The show was nationally syndicated from New York City, and cancelled in ...

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