SAGE Reference - Encyclopedia of War & American Society

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Recruiting Advertisements

In: Encyclopedia of War & American Society
Edited by: Peter Karsten
Subject:Conflict, International Security (general), American Foreign Policy
Keywords:armed forces; recruiting advertisements

Recruiting advertising in broadcast and print media, as well as at local community events, is an important public relations function for the military services. Advertising and concerted public relations campaigns improved public perceptions of [Page 716]the armed ...

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  Karsten, P. (2005). Recruiting advertisements. In Encyclopedia of war & American society (Vol. 1, pp. 716-718). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952460.n242
  
  Karsten, Peter. "Recruiting Advertisements." In Encyclopedia of War & American Society, edited by Karsten, Peter, 716-18. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952460.n242.
  
  Karsten, P. 2005. Recruiting Advertisements. In: Peter Karsten Editor, 2005. Encyclopedia of War & American Society, Thousand Oaks, CA: SAGE Publications, Inc. pp. 716-718 Available at: <https://dx.doi.org/10.4135/9781412952460.n242> [Accessed 17 May 2022].
  
  Karsten, Peter. "Recruiting Advertisements." Encyclopedia of War & American Society. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 716-18. SAGE Knowledge. 17 May 2022, doi: https://dx.doi.org/10.4135/9781412952460.n242.
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