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New York World's Fair, 1939–1940

The 1939-1940 New York World's Fair was one of the largest world fairs of all time. Its cultural legacy has massively contributed in shaping the mass culture of post-World War II America and the world.

Opening a decade after the stock market crash of 1929 and the following economic depression, the New York fair was launched with the aim of uplifting the spirit of Americans while at the same time promoting a financial upturn by stimulating a culture of collective consumption through the display of new technologies and new consumer products.

Massive sponsorships came from the big corporations of the time (Eastman Kodak and AT&T, among others) and especially from the automobile industry, with General Motors and Ford in the front line. The emphasis on consumerism and ...

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