SAGE Reference - The Social History of the American Family: An Encyclopedia

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Marketing to and Data Collection on Families/Children

In: The Social History of the American Family: An Encyclopedia
Edited by: Marilyn J. Coleman & Lawrence H. Ganong
Subject:American Studies, Family Studies (general)
Keywords:data collection

The marketing and advertising to data collection on families and children is a widely discussed topic. Marketing is the process of strategically adding value and designing services and goods to a specific target audience. Advertising, on the other hand, is the ...

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  Coleman, M. J., & Ganong, L. H. (2014). Marketing to and data collection on families/children. In The social history of the American family: An encyclopedia (Vol. 1, pp. 841-843). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452286143.n343
  
  Coleman, Marilyn J., and Lawrence H. Ganong. "Marketing to and Data Collection on Families/Children." In The Social History of the American Family: An Encyclopedia, edited by Coleman, Marilyn J., and Lawrence H. Ganong, 841-43. Thousand Oaks, CA: SAGE Publications, Inc., 2014. https://dx.doi.org/10.4135/9781452286143.n343.
  
  Coleman, M. J. and Ganong, L. H. 2014. Marketing to and Data Collection on Families/Children. In: Marilyn J. Coleman and Lawrence H. Ganong Editors, 2014. The Social History of the American Family: An Encyclopedia, Thousand Oaks, CA: SAGE Publications, Inc. pp. 841-843 Available at: <https://dx.doi.org/10.4135/9781452286143.n343> [Accessed 25 May 2022].
  
  Coleman, Marilyn J. and Lawrence H. Ganong. "Marketing to and Data Collection on Families/Children." The Social History of the American Family: An Encyclopedia. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2014, pp. 841-43. SAGE Knowledge. 25 May 2022, doi: https://dx.doi.org/10.4135/9781452286143.n343.
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