SAGE Reference - The Social History of the American Family: An Encyclopedia

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Marketing to and Data Collection on Families/Children

By: Juliana Maria D. Trammel
In: The Social History of the American Family: An Encyclopedia
Edited by: Marilyn J. Coleman & Lawrence H. Ganong
Subject:American Studies, Family Studies (general)

The marketing and advertising to data collection on families and children is a widely discussed topic. Marketing is the process of strategically adding value and designing services and goods to a specific target audience. Advertising, on the other hand, is the ...

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  Trammel, J. (2014). Marketing to and data collection on families/children. In M. J. Coleman & L. H. Ganong (Eds.), The social history of the American family: An encyclopedia (Vol. 1, pp. 841-843). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452286143.n343
  
  Trammel, Juliana Maria D. "Marketing to and Data Collection on Families/Children." In The Social History of the American Family: An Encyclopedia, edited by Marilyn J. Coleman and Lawrence H. Ganong, 841-843. Thousand Oaks, CA: SAGE Publications, Inc., 2014. doi: 10.4135/9781452286143.n343.
  
  Trammel, J 2014, 'Marketing to and data collection on families/children', in Coleman, MJ & Ganong, LH (eds), The social history of the american family: an encyclopedia, SAGE Publications, Inc., Thousand Oaks, CA, pp. 841-843, viewed 4 December 2020, doi: 10.4135/9781452286143.n343.
  
  Trammel, Juliana Maria D. "Marketing to and Data Collection on Families/Children." The Social History of the American Family: An Encyclopedia. Eds. Marilyn J. Coleman and Lawrence H. Ganong. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2014. 841-843. SAGE Knowledge. Web. 4 Dec. 2020, doi: 10.4135/9781452286143.n343.
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