SAGE Reference - The Social History of the American Family: An Encyclopedia

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Marketing to and Data Collection on Families/Children

By: Juliana Maria D. Trammel
In: The Social History of the American Family: An Encyclopedia
Edited by: Marilyn J. Coleman & Lawrence H. Ganong
Subject:American Studies, Family Studies (general)
Keywords:advertising; cable television; children; commercial television; food advertising; marketing to children; restaurants

The marketing and advertising to data collection on families and children is a widely discussed topic. Marketing is the process of strategically adding value and designing services and goods to a specific target audience. Advertising, on the other hand, is the ...

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  Trammel, J. (2014). Marketing to and data collection on families/children. In M. J. Coleman, & L. H. Ganong (Eds.), The social history of the American family: An encyclopedia (Vol. 1, pp. 841-843). SAGE Publications, Inc., https://www.doi.org/10.4135/9781452286143.n343
  
  Trammel, Juliana Maria D. "Marketing to and Data Collection on Families/Children." In The Social History of the American Family: An Encyclopedia, edited by Coleman, Marilyn J., and Lawrence H. Ganong, 841-43. Thousand Oaks, CA: SAGE Publications, Inc., 2014. http://dx.doi.org/10.4135/9781452286143.n343.
  
  Trammel, J. 2014. Marketing to and Data Collection on Families/Children. In: Marilyn J. Coleman and Lawrence H. Ganong Editors, 2014. The Social History of the American Family: An Encyclopedia, Thousand Oaks, CA: SAGE Publications, Inc. pp. 841-843 Available at: <http://www.doi.org/10.4135/9781452286143.n343> [Accessed 14 May 2021].
  
  Trammel, Juliana Maria D. "Marketing to and Data Collection on Families/Children." The Social History of the American Family: An Encyclopedia. Edited by Marilyn J. Coleman and Lawrence H. Ganong. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2014, pp. 841-43. SAGE Knowledge. 14 May 2021, doi: http://www.doi.org/10.4135/9781452286143.n343.
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