SAGE Reference - The Social History of the American Family: An Encyclopedia

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Gender Roles in Mass Media

By: Diana C. Direiter
In: The Social History of the American Family: An Encyclopedia
Edited by: Marilyn J. Coleman & Lawrence H. Ganong
Subject:American Studies, Family Studies (general)

Mass media is a broad category of communication designed to be accessible to a large audience. Although the specifics of the forms of communication have changed with technological advances, messages have been sent with the intent of influencing the masses since ...

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  Direiter, D. (2014). Gender roles in mass media. In M. J. Coleman & L. H. Ganong (Eds.), The social history of the American family: An encyclopedia (Vol. 1, pp. 611-614). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452286143.n257
  
  Direiter, Diana C. "Gender Roles in Mass Media." In The Social History of the American Family: An Encyclopedia, edited by Marilyn J. Coleman and Lawrence H. Ganong, 611-614. Thousand Oaks, CA: SAGE Publications, Inc., 2014. doi: 10.4135/9781452286143.n257.
  
  Direiter, D 2014, 'Gender roles in mass media', in Coleman, MJ & Ganong, LH (eds), The social history of the american family: an encyclopedia, SAGE Publications, Inc., Thousand Oaks, CA, pp. 611-614, viewed 24 October 2020, doi: 10.4135/9781452286143.n257.
  
  Direiter, Diana C. "Gender Roles in Mass Media." The Social History of the American Family: An Encyclopedia. Eds. Marilyn J. Coleman and Lawrence H. Ganong. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2014. 611-614. SAGE Knowledge. Web. 24 Oct. 2020, doi: 10.4135/9781452286143.n257.
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