SAGE Reference - The Social History of the American Family: An Encyclopedia

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Gender Roles in Mass Media

By: Diana C. Direiter
In: The Social History of the American Family: An Encyclopedia
Edited by: Marilyn J. Coleman & Lawrence H. Ganong
Subject:American Studies, Family Studies (general)
Keywords:Hasbro; mass media; media forms; obituaries; Rosie the Riveter; toys; women

Mass media is a broad category of communication designed to be accessible to a large audience. Although the specifics of the forms of communication have changed with technological advances, messages have been sent with the intent of influencing the masses since ...

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  Direiter, D. (2014). Gender roles in mass media. In M. J. Coleman, & L. H. Ganong (Eds.), The social history of the American family: An encyclopedia (Vol. 1, pp. 611-614). SAGE Publications, Inc., https://www.doi.org/10.4135/9781452286143.n257
  
  Direiter, Diana C. "Gender Roles in Mass Media." In The Social History of the American Family: An Encyclopedia, edited by Coleman, Marilyn J., and Lawrence H. Ganong, 611-14. Thousand Oaks, CA: SAGE Publications, Inc., 2014. http://dx.doi.org/10.4135/9781452286143.n257.
  
  Direiter, D. 2014. Gender Roles in Mass Media. In: Marilyn J. Coleman and Lawrence H. Ganong Editors, 2014. The Social History of the American Family: An Encyclopedia, Thousand Oaks, CA: SAGE Publications, Inc. pp. 611-614 Available at: <http://www.doi.org/10.4135/9781452286143.n257> [Accessed 14 Jun 2021].
  
  Direiter, Diana C. "Gender Roles in Mass Media." The Social History of the American Family: An Encyclopedia. Edited by Marilyn J. Coleman and Lawrence H. Ganong. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2014, pp. 611-14. SAGE Knowledge. 14 Jun 2021, doi: http://www.doi.org/10.4135/9781452286143.n257.
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