Saint Lucia is a sovereign island state in the Eastern Caribbean Sea with a population of approximately 174,000. Its “simply beautiful” social media campaign is an apt one; according to the Saint Lucia Tourist Board, the island’s attractiveness has earned it the nickname “The Helen of the West.”

Tourism Trends

The travel and tourism industry plays a significant role in the Caribbean. According to the World Travel and Tourism Council, travel and tourism in Saint Lucia directly accounted for 14.5% of total GDP in 2015. The Council forecasts direct contribution to GDP to rise to 20.1% in 2026. The industry in Saint Lucia was directly responsible for 16,500 jobs (21.5% of total employment) in 2015. This is expected to rise to 25,000 jobs (27.6% of total employment) ...

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