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Travel psychology can provide insights into the internal workings of all tourism stakeholders, and on that basis also improve the understanding of their relationships (such as holidaymakers’ motivations or attitudes about places, products, services, and providers; or marketers’ influences on their reflections and actions; or sociocultural aspects of the relations between guests and host communities). Tourism marketing and management connect human needs, wants, and demands, to create and control travel decisions or purchases. The most widely used model of human motivation that is based on needs and that is also applicable in a travel and tourism context is Abraham Maslow’s hierarchy of needs. Often using or at least referring to that model, travel psychology and tourism marketing intersect and collaborate by producing, for instance, catalogs ...

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