New Trends in Travel Marketing

Travel marketing is about travelers and tourists as customers. The goal of travel marketing is to provide high-value experiences to well-defined targets. Successful travel businesses and destinations focus on travelers’ expectations and are thus committed to marketing. Technological, social, and societal transformations can transform marketing paradigms. Social media and Web 2.0 technologies have driven the changing tourism market. A third driver is the worldwide growth of domestic and overseas travel. With an international mean growth of 5% per year, travel is becoming increasingly global, and there are regional and national differences in tourist maturity and customer expectations.

Despite the increased travel rates, travel marketing is not any simpler. Ways of traveling and types of travelers are more diverse than ever. Given these three change-drivers, professionals in ...