Marrakech, Morocco

The Kingdom of Morocco (444,650 km2) is located in North Africa. Marrakech is the fourth largest city in the country and is located to the southwest of Rabat, the Moroccan capital. The country has a population of approximately 33 million, about one million of whom live in Marrakech. This entry provides a brief overview of the attributes that make Marrakech a top tourist destination. It then describes the policies for inbound tourism followed by a discussion of the planning and promotional activities used to attract tourists to Marrakech.

Marrakech was very popular with French elites such as Yves Saint Laurent in the 20th century, and fueled a period of Oriental romanticism in France with Moroccan influences in fashion and décor. The city has been on the ...