Malawi is popularly known as “the warm heart of Africa.” The country is one of the smallest in Africa, with a surface area of 118,484 square kilometers. Almost 20% of the country is occupied by Lake Malawi. Malawi is landlocked, located in the southeast of Africa, and has a population of approximately 15.8 million. Malawi’s main tourist attractions include the iconic Lake Malawi, wildlife, and its cultural and natural heritage. Malawi’s tourism sector is relatively underdeveloped, but has significant potential.

Tourism Policy and Development

International tourist arrivals to Malawi have grown from 227,600 in 2000 to 770,300 in 2012. In 2012, the majority of international tourist arrivals were from the African region (85%), with Europe and North America constituting 8.4% and 3.8%, respectively. The major international tourist ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles