Mention Jamaica and people tend to think immediately of sun, sea, and sand or one of the island’s famous offspring such as Bob Marley, Usain Bolt, or Harry Belafonte. But there is so much more to this, the third-largest island in the Caribbean. This entry gives a brief overview of tourism in Jamaica. It begins by providing a context for tourism on the island, reflecting on contemporary plans and history. It moves on to give an overview of the country’s assets, the economic role of tourism, and the political and regional influences on the industry in Jamaica. It ends by outlining the main attractions and destinations in Jamaica.